COUGAR pies for Cougars tries is the slogan as local butcher C&L Herd Family Butchers sponsor the Keighley Cougars and their mascot Freddie Cougars for the 2018 season.
The sponsorship will see the Queens Road butchers produce on sale at Cougar Park as well as their brand on both club staff wear and mascot Freddie with the business also donating a new Freddie suit to the club.
Speaking about the sponsorship, C&L Herd owner and local councillor Chris Herd said: “We’ve been trading for 21 years now and we pride ourselves on being a family run local business.
“We feel it is important to be part of the local community and we have already shown that by producing our own meat on our Oxenhope farm to sell in the shop, plus meat we don’t rear ourselves is sourced locally, and also employing 8 staff.
“A big part of Keighley as a community is the Keighley Cougars and that is why we felt it was important as a business and as locals to Keighley to support the club.
“Our sponsorship of Freddie Cougar was vital to us as we use the ‘Cougar pies for Cougars tries’ initiative to continue to publicise the club.
“Our aim is to take Freddie Cougar into the schools to hand out sausage rolls to children and promote the club, the business and sport as a whole locally.
“The club implements superb local initiatives such as the free entry to all games for Under 18’s.
“This means children get into the games for free which allows the club to build its profile in the community and build its supporter base for the future.
“It also encourages families to come to the game as parents can bring their children down to the game and not have to pay through the roof and Rugby League as a sport and Keighley Cougars as a club is a fun day out for all the family.”
You can sample some of C&L Herd’s produce and see Freddie Cougar in action at the Cougars next home game against Whitehaven on Sunday 29th April.